Your Morgan Hill rental property will only make you money if you can keep it occupied with high-quality tenants who pay rent on time.
Finding those tenants requires a smart marketing strategy.
Marketing allows you to spread the word about your available property and get potential tenants to see it, show interest in it, apply for it, and ultimately rent it. The larger your tenant pool, the more likely you are to find and place a well-qualified resident who will take care of your property, pay rent on time, follow the terms of the lease agreement, and contribute to a positive and profitable investment experience.
A lot of rental property owners find marketing to be challenging. This is understandable. There are hundreds of platforms, social media sites to navigate, and fair housing laws to follow. If you’re not familiar with marketing best practices, a Morgan Hill property management partner can help.
We would be happy to serve as that partner.
Let’s get started with some essential tips on marketing your rental home.
High-Quality Photos and Videos Connect with Residents
Tenants are consumers, and as we all know, it takes an emotional connection in order to get the response you want from a potential consumer. We have all bought things because of how they make us feel. With rental properties, we’re talking about homes. That’s pretty emotional.
Your marketing needs to connect with people on an emotional level, and the best way to do that is with fantastic photos.
Invest in high-quality pictures and even videos. This will help you capture the attention of prospective tenants quickly. People are more likely to express an interest in your property when they can see what it looks like in great detail. They’ll want to feel like they’re standing in the kitchen or walking down the hallway to the bedrooms. Your photos and videos can give them that experience.
If you can, hire a professional photographer. They’ll understand how to show your property in the best light. They’ll use the most advantageous angles and produce some amazing photos that tell the story of your property. If a professional photographer is not in the budget, take some great photos on your own. Make sure you capture all of the important parts of your property; tenants will be looking for shots of the bedrooms, bathrooms, and kitchen. Highlight the best parts of your property, such as new kitchen appliances, hardwood floors, outdoor space, or the garage. Whatever sets your property apart from others on the market should be shared in photos.
The video tour should feel like a walk-through. Show every room, from the front door forward. Don’t forget to get outside and see the outdoor space, whether it’s just a balcony or a huge, fenced yard.
Write an Engaging Description
The photos are where your prospective tenants will go first, but you also need a description that matches those photos. This shouldn’t be too long, but it should be packed with information. Let tenants know:
- How many square feet your property has
- How many bedrooms and bathrooms there are
- What the parking situation looks like
- Whether anything is new or remodeled, such as fresh paint, new appliances, or carpet
- What the rental amount and security deposit are
- Whether pets are allowed, not allowed, or considered
Share some of your rental criteria if you can. This will help you narrow the respondents to those who are qualified. Always include your contact information.
Post Your Property on Rental Platforms
There are a lot of rental platforms to choose from when you’re wondering where to list your available property. Some of the most well-used sites include Zillow, Zumper, Trulia, Rent.com, PadMapper, HotPads, and RentCafe. These sites are great because they match you up with tenants who are actively looking for new homes.
Getting your listing onto several of these sites will give you the most exposure. Create a profile, load your listing and all of your photos, and make sure you follow up when you start to receive inquiries.
Use Social Media Platforms
Rental property marketing must now include social media. It’s where everyone gathers, and you’ll be able to attract larger numbers of potential tenants when you’re sharing your listing on sites like Facebook and Instagram. There’s even a place for your property on Snapchat and TikTok.
Not only is social media effective; but it’s also affordable. You have an opportunity to showcase your rental property to a large number of people using these sites. Create a dedicated page for your property and post pictures, videos, and rental details as regularly as you can. Engage with people who have questions or comments. Invite those in your online social network to share your listing with their own networks. Consider doing something special, like an Instagram Live when you’re ready to do a walk-through. You can host a virtual open house. Investing a little bit of money in Facebook advertising can also get your listing in front of new people who are likely looking for a home in Morgan Hill.
Create a Dedicated Landing Page
Does your property have its own website?
If you’re working with a Morgan Hill property manager, you should have a spot on their website, which gives you some great exposure to prospective tenants. If you don’t have the benefit of a property manager helping you with marketing, you might want to consider creating your own landing page for your property. You can direct interested tenants to this page, which provides additional information and photos. There could be reviews from former tenants as well.
This is a unique and dedicated platform that allows you to showcase your property for rent in whatever way you see fit. When you know how to optimize your website for search engines, you can even drive traffic to the site, allowing tenants who you might not have reached on other platforms to see your home.
This is our basic marketing information for landlords and property managers. You don’t have to do this all on your own! We can provide expert help. Please contact us at South County Property Management. We serve Santa Clara County and South County, including San Jose, Campbell, Saratoga, Cupertino, Sunnyvale, Los Gatos, Milpitas, Morgan Hill, Gilroy, and neighboring areas.
